Client: Octo Business Cards
Market: Tech & Social Media
Project: Concept, Brand Strategy, Copywriting, logo re-design
Country: UK
Year: 2023
People at Octo wanted to rethink their brand. They did have a visual identity, but it didn't dig deep into brand values. There weren't quite any to be fair.
They asked to build a story behind it, to find assets that would distinguish their product from the rest.
Under the idea of crystal-clear connections we managed to wrap it all up:
1) we would attack the brand's purpose: connect people transparently in a world of missinformation
1) we would attack the brand's purpose: connect people transparently in a world of missinformation
2) build a cause for the company by going crystal-clear as water, hence aiming to produce by saving ocean plastic
3) we built brand's values and voice through trust
Algonside the strategy came a logo redesign to make it "sleek, cutting edge and premium", as they desired.
